Layer 01
Understand the problem
Who is it for, and what do they really need?
I connect product thinking, design, engineering, and go-to-market execution — from the first question to something people can actually use.
Every product people rely on is a stack of decisions. Most teams split that stack across five roles. Here is what sits inside it.
Layer 01
Who is it for, and what do they really need?
Layer 02
What should we build first, and what can wait?
Layer 03
How should it look, feel and work?
Layer 04
Does it actually work in real life?
Layer 05
Will people find it, trust it and choose it?
The whole stack
Not a replacement for a team — the connective tissue that keeps a product coherent from the first question to launch.
See it in real products
A dough planning product that starts from the flour you actually have. I shaped the concept, designed the experience and the brand, built the working product, and made the market-facing website.

A pricing tool for listing agents. Asked to redesign one table, I designed and built the whole product, from map search to the shared report, then shipped it with the engineer who built v1.
Working at scale · MetaRouter · ~5 years
Independent builds are half the story. At MetaRouter I worked within a product team on a complex enterprise platform — the kind of long-term product work where design systems, dense interfaces and collaboration matter more than any single screen.

Visual pending permission review.
Working alongside engineering and product over many release cycles.
Building and maintaining the shared language the product is made from.
Making technical, data-heavy enterprise workflows usable.
Living with decisions, and improving them, over years — not sprints.
How I work
I'd rather spend a day on the right question than a week on the wrong interface.
Code is a design tool. The fastest way to know if something works is to build it.
Brand, components and tokens are product infrastructure — they keep everything coherent as it grows.
AI tools speed up the build. Ownership, taste and decisions stay human.
Contact
I'm looking for a full-time product role at a small or mid-sized US team in technology or an adjacent field.